Business, 22.03.2021 17:20, tdahna0403

’s mastery of elemental form can be seen in the iconic and widely imitated trademarks produced by his firm. He believed a trademark must be readily understood yet possess elements of metaphor and ambiguity that will attract the viewer again and again. Many of his trademarks became important cultural icons. Within two years after he redesigned the Bell Telephone System bell trademark, public recognition of the symbol rose from 71 to more than 90 percent. After the AT&T long-distance telephone network was split from the local Bell system telephone companies in 1984, he designed a new mark to reposition the firm as "a global communications company" rather than "the national telephone system." This concept was expressed through a computer graphics animation with information bits circling a globe, which became the identification tag for AT&T television commercials.

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Business, 21.06.2019 21:00, robertsabbiegale

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Business, 22.06.2019 11:40, tansebas1107

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Business, 22.06.2019 17:40, gabe2111

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Business, 22.06.2019 19:30, cyynntthhiiaa4

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’s mastery of elemental form can be seen in the iconic and widely imitated trademarks produced by hi...