Studies conducted by pims researchers to examine the impact of product quality in the corporate scenario found that: (points : 1)

o companies should reduce the number of products they manufacture in order to increase quality levels.
o quality improvement leads to both short- and long-term profitability.
o quality levels in the manufacturing sector exceeded quality levels in the service sector.
o high quality products and services usually are the most profitable.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.