Which benefit of market research does this example convey? Jennifer works as a marketing manager for her company. Over the last year, she and her staff conducted many telephone and focus group
surveys, as well as Interviews, to collect market research data from the company's existing customers. In the process, the research team
Interacted with many customers and established a good rapport with them. This helped the business reap the
benefits of BLANK

The dollar value generated over decades of customer loyalty to your company is known as brand equity. viability. sustainability. luck.

Cynthia is a hospitality worker in the lodging industry who prefers to cater to small groups of people. she might want to open a

While cell phones with holographic keyboards are currently in the introduction stage of the industry life cycle, tablet computers are in the growth stage. in the context of this scenario, which of the following statements is true? a. the industry for cell phones with holographic keyboards will face greater competition than the tablet industry. b. while the industry for cell phones with holographic keyboards will focus more on product innovation, the tablet industry will focus more on process innovation. c. while the industry for cell phones with holographic keyboards can reap the benefits of economies of scale, the tablet industry will experience no such benefits. d. the industry for cell phones with holographic keyboards will face price competition, whereas, in the tablet industry, the mode of competition will be non-price.