2) As relações entre o consumidor e os conteúdos de branded se dão de
diversas formas. Para as empresas, tem sido cada vez mais importante a
presença em todos os canais de relacionamento, sempre criando conteúdos
de marketing e buscando fortalecer seu vínculo com o público-alvo.
Sobre a relação do consumidor com as marcas por meio do branded content,
assinale a alternativa correta.
Alternativas:
O consumidor sempre tem contato com branded contents por ser
a)
exposto passivamente a eles.
O consumidor pode contatar uma marca ativamente, mas só quando
b)
procura aprender um conteúdo disponibilizado por um branded content.
O consumidor pode ter contato com branded contents
tanto pasivamente (na TV ou em
um comercial) quanto ativamente, porém o contato
ativo pode ser mais proveitoso.
Alternativa assinalada
d)
O consumidor costuma resistir a branded contents pois eles interrompem
suas atividades
e) O consumidor não tem contato com branded contents na internet.
Answers: 3
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2) As relações entre o consumidor e os conteúdos de branded se dão de
diversas formas. Para as empr...
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