Contemporary businesses have embraced leaner corporate hierarchies, simultaneously relying on teams, eliminating division walls, and blurring the lines of authority. As teams and managers are abandoning the traditional command structure, excellent persuasive skills are becoming ever more important at work. Effective businesspeople must learn toin order to improve relationships with teams and coworkers. The most striking developments, summarized on, are less than three decades old.
How has persuasion changed in the digitar ager?
a. All businesses are in the persuasion business
b. Persuasion is more complex and impersonal
c. Persuasive techniques are more subtle and misleading
d. Persuasive messages are slow to engage audiences
e. Persuasive messages are targeted to very specific audiences