The Cupcake Factory plans to open a new retail store in Medina, Ohio. The Cupcake Factory will sell specialty cupcakes for $5 per cupcake (each cupcake has a variable cost of $2.) The company is negotiating its lease for the new Medina location. The landlord has offered two leasing options: 1) a lease of $2,000 per month; or 2) a monthly lease cost of $1,000 plus 4% of the company's monthly sales revenue. Required:
a. If the Cupcake Factory plans to sell 1,000 cupcakes a month, which lease option would cost less each month? Why?
b. If the company plans to sell 1,800 cupcakes a month, which lease option would be more attractive? Why?

answer: in the short-run firms will respond by raising the price of turkey.

explanation: initially the long-run equilibrium is at a price of $5 per pound of turkey and a quantity of 50 million pounds per year. now, when webmd claims that a protein found in turkey will increase your expected lifespan by 4 years. the consumers demand for turkey will increase at every price shifting the demand curve to the right from d1 to d2. while, there will be no change in the supply curve in the short-run as it is not possible for producers to adjust supply so quickly. as a result the new equilibrium will occur at a higher price and a higher quantity of turkey.

thus, in the short run firms will respond by increasing the price of turkey, selling more quantity at a higher price and earning economic profits.