Business, 13.03.2021 03:10, jaxondbagley

Case 3: Guideline Questions for Ontela PicDeck (B) (provided in the case) 1.Based only on the cluster data, which preference related variables are most and least useful for segmentation identification and evaluation? 2.Before looking Exhibit 3 and 4, create descriptive profiles for the each customer segment. Name the segments. Challenges and reinforcements of your previous assumptions. 3.Use information in Exhibit 4. Create the revised profiles for each segment. Are they different from those only used preference data. 4.Which segment would you target? Why? 5.Suggest the positioning statement for PicDeck for target consumers. 6. Suggest the positioning statement for wireless carriers. 7. Suggest key ideas for your media plan.

Answers: 2

Show answers

Other questions on the subject: Business

Business, 21.06.2019 23:00, rosie20052019

Which of the following statements about the relationship between economic costs and accounting costs is true? multiple choice accounting costs are equal to or greater than economic costs. accounting costs must always equal economic costs. accounting costs are always greater than economic costs. accounting costs are always less than or equal to economic costs.

Answers: 2

continue

Business, 22.06.2019 13:50, 2023apd

Diamond motor car company produces some of the most luxurious and expensive cars in the world. typically, only a single dealership is authorized to sell its cars in certain major cities. in less populous areas, diamond authorizes a single dealer for an entire state or region. the manufacturer of diamond automobiles is using a(n) distribution strategy for its product.

Answers: 2

continue

Business, 22.06.2019 20:20, laidbackkiddo412

Tl & co. is following a related-linked diversification strategy, and soar inc. is following a related-constrained diversification strategy. how do the two firms differ from each other? a. soar inc. generates 70 percent of its revenues from its primary business, while tl & co. generates only 10 percent of its revenues from its primary business. b. soar inc. pursues a backward diversification strategy, while tl & co. pursues a forward diversification strategy. c. tl & co. will share fewer common competencies and resources between its various businesses when compared to soar inc. d. tl & co. pursues a differentiation strategy, and soar inc. pursues a cost-leadership strategy, to gain a competitive advantage.

Answers: 3

continue

Business, 22.06.2019 20:20, Carloslogrono10

Gamegirl inc., has the following transactions during august. august 6 sold 76 handheld game devices for $230 each to ds unlimited on account, terms 2/10, net 60. the cost of the 76 game devices sold, was $210 each. august 10 ds unlimited returned six game devices purchased on 6th august since they were defective. august 14 received full amount due from ds unlimited. required: prepare the transactions for gamegirl, inc., assuming the company uses a perpetual inventory syste

Answers: 2

continue

Do you know the correct answer?

Case 3: Guideline Questions for Ontela PicDeck (B) (provided in the case) 1.Based only on the cluste...