Business, 12.03.2021 14:50, edailey7230

A representative from the Governor's Conference has requeued a block of 200 rooms for three days at a $75 rate. This conference is attended by people who know how to entertain, and the projected food and beverage expenditure per person is significant. During that same three-day period, a jazz concert is scheduled in the city. In the past, reservations from this group plus walk ins have allowed you to achieve 100% occupancy (200 rooms) at a $135 rate (rack rate is $95). However, the jazz enthusiasts do not have a positive history of large food and beverage purchases. What would you do? Which group would you target? Explain your decision.

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A representative from the Governor's Conference has requeued a block of 200 rooms for three days at...