THE GREY ZONE: Marketers have a responsibility to set prices that satisfy both the customers and their bottom line. However, when a company is one of the only competitors in its market and sells a product that people need, it can set the price as high as it wants—even if it’s not the ideal price for customers. A recent example is Mylan, a pharmaceutical company that makes the EpiPen, an injection used to fight serious allergic reactions. Historically, Mylan has had about 90% of the market share for this drug, so competitive pricing has not been a concern. In fact, over the past several years, the company has raised the price of EpiPens substantially, increasing the price by over $500 in just seven years. Many people who need this medication to survive can no longer afford to pay for it. Mylan has defended the price hikes, blaming the complicated health care system. The company has argued that its price increases are fair and justified due to the expenses associated with the product. 1. What do you think? 2. Does a company have the right to increase prices as much as it wants when it does not have competition? 3. Should companies consider the customer when setting prices? 4. Should pricing strategies differ when the product affects people’s health? *

The hawthorne works was a large western electric factory with 45,000 employees. during the 1920s and 1930s, hawthorne works was the site of some well-known industrial studies. in one of the studies, researchers investigated the impact of different working conditions on worker productivity. prior to the start of the study, researchers secretly measured workers' productivity for several weeks. then researchers chose two workers, who then chose their own teams. the teams were separated from the general workforce and completed their work in different experiment rooms where the researchers could observe them more easily. over a 5-year period researchers manipulated the structure of the workday for each team (number and duration of breaks and number of hours per shift). for each of these changes in working conditions, the researchers measured the effect on productivity. for some conditions, such as frequent short breaks, workers rebelled by intentionally decreasing productivity. why did the researchers secretly measure the workers' productivity before creating the two treatment groups? a, to create similar treatment groups so that a cause-and-effect relationship could be establishedb, to draw conclusions about the productivity of all workers in the plant based on the test groupsc, to directly control for confounding variablesd, to provide a baseline for measuring worker productivity

Costs of production that do not change when output changes. question 17 options: total revenuefixed incometotal costfixed cost

What is the second step in communication planning? determine the purpose of the message outline the communication for delivery determine the best channel of communication clarify objectives identify the audience