1. Product A, a bottle of liquid breath fresheners, and Product B, chewable breath fresheners. Study the two products, their plus and minus factors in terms of attracting customer interest
. Which company will
have competitive advantage, the manufacturer of Product A or Product B? Explain your answer.​

Manufacturer A will have a competitive advantage. (Reasons are stated below)

Explanation:

Product A: Liquid breath fresheners are more advantageous compared to chewable breath fresheners because they

1. Cause less distraction: Unlike chewable gums that project an unserious or unprofessional image, especially, in official settings, liquid breath fresheners can be used without drawing much attention. Many customers who work or school will thus prefer this option.

2. They can be used and will go into effect within a short time frame: Unlike gums that can be chewed for some time before there is a noticeable effect, liquid breath fresheners can be used quickly with instant effects.

For these stated reasons, customers will prefer Product A and they will thus have a competitive advantage over Product B.

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