Question 1
Product refers to the process of researching, identifying, developing, and enhancing offerings based on customer needs.
Question 2
If you offer your customers more than one product, you create a product —a group of related products marketed together and sold by the same company.
Question 3
The product mix includes four different measurement strategies: width, , depth, and consistency.
Question 4
The depth of a product mix is the total number of for each product.
Question 5
Product planning is the process of taking a product and following through to introduce and sell it within a market.
Question 6
The product includes features like an app for your phone, access to a community of other users, and preset challenges for you to complete in order to reach your goals.
Question 7
The main stages of a product’s life cycle include introduction, , maturity, and decline.
Question 8
A is a name, picture, design, symbol, or any combination of these items to identify offerings and differentiate them from the competition.
Question 9
The effectiveness of your brand can be assessed by brand , the positive association that customers attach to an offering, resulting in purchase commitments.
Question 10
Brand is the value that results from the customer’s perceptions of a brand, rather than the product itself.
Answers: 3
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Product refers to the process of researching, identifying, developing, and enhancing of...
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