Pagnilayan ang Batayang Konsepto sa ibaba at sagutin ang Mahalagang Tanong. C.
Nakararanas ang anumang ugnayan ng hindi pagkakasundo o
hindi pagkakaunawaan. Ang isang paraan upang mapagtagumpayan ito
ay ang pagpapatawad. Ang makatuwirang pagpapatawad ay palatandaan
ng pakikipagkaibigang batay sa kabutihan at pagmamahal. Nakatutulong
ito sa pagpapaunlad ng pakikipagkapuwa.
Bakit mahalaga ang pagpapatawad?​

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.