Scenario b. bryan and his wife are investigating the possibility of starting a new bed and breakfast in silver eagle, a small town in the rocky mountains in colorado. it has been bryan's lifelong dream. bryan has won a lottery and is trying to decide if this is what he wants to do with the prize money. he decides to do an analysis of the competitive environment. after his analysis, he discovers several important issues. first, it will cost most of bryan's lottery winnings to finance a bed and breakfast in silver eagle. second, it will be difficult to attract new customers because they have so many lodging choices available to them in silver eagle and the surrounding towns. finally, the competition in the bed and breakfast industry is considered fierce by industry analysts and this is frightening to someone, like bryan, who has never worked in that industry.