You are interested in figuring out if consumers will have a more positive reaction to a package design if the logo will be changed to a small modern font compared to the existing large traditional font. The rest of the package design will look the same. To be able to measure if the reactions to the alternative logo are different to or the same as the reaction to the traditional font, your best option is an .a. a snowball study. b. a focus group study.
c. a non-random study.
d. an ethnographic study.
e. an experimental study.