The DAGMAR approach to setting objectives has A. never been criticized because it focuses on the hierarchy of effects model.
B. focused advertisers' attention on the value of using communications objectives rather than sales objectives.
C. been successful because it is easy to implement.
D. a negligible effect on the advertising planning process.
E. increased the degree of subjectivity used in the selection of objectives toward which planners' efforts should be directed.

What is the most important factor that affects the value of a company? a) cash flow b) earnings c) supply and demand d) number of employees

Suppose that hubert, an economist from an am talk radio program, and kate, an economist from a nonprofit organization on the west coast, are arguing over government bailouts. the following dialogue shows an excerpt from their debate: kate: to recent financial crises, the concept of bailouts is a hot topic for debate among everyone these days. hubert: indeed, it’s gotten crazy! a government bailout of severely distressed financial firms is unnecessary because free markets will properly price assets. kate: i don’t know about that. without a bailout of severely distressed financial firms, the economy will experience a deep recession. the disagreement between these economists is most likely due todifferences in scientific judgments . despite their differences, with which proposition are two economists chosen at random most likely to agree? business managers can raise profit more easily by reducing costs than by raising revenue. central banks should focus more on maintaining low unemployment than on maintaining low inflation. employers should not be restricted from outsourcing work to foreign nations

Your debit card is stolen, and you report it to your bank within two business days. how much money can you lose at most? a. $500 b. $25 c. $50 d. $150