Assignment 2R (20 points)

Assignment 2R: Customers, Inventory, and Safety

Instructions

Save this file in your course folder, and name it with Assignment, the assignment letter, the section number, and your first initial and last name. For example, Jessie Robinson's assignment 1R for Section 1 would be named Assignment1RJRobinson.

Type the answers to the assignment questions below. Use complete sentences unless the question says otherwise. You will have more than one day to complete an assignment. At the end of each day, be sure to save your progress.

Review Lesson 4 of the Course Overview for instructions about turning in your assignments.

Assignment Questions

In Section 2, you learned about customers, inventory, and safety. Now, you'll apply what you learned.

1. Choose a well-known company, and describe its brand promise. Describe at least three ways that the company uses to create that brand promise. (1-5 sentences. 3.0 points)

2. Choose a type of company you would like to work for or start up yourself, and then answer the questions below.

a. Describe the type of company and the product it would sell. TIP: This can be the same or different from the company you described in Assignment 1R. (1-3 sentences. 1.0 points)

b. Describe at least two categories you could group the company's target customers into, if the company were using channel management. (1-2 sentences. 1.0 points)

c. Describe at least two ways that the company might decide to treat those two categories of customers differently, and explain why it might do that. (1-5 sentences. 4.0 points)

d. Would the type of channel management described in questions 2b and 2c above be likely to lead to unfair treatment of some groups? Why or why not? How could you make sure that didn't happen? (1-5 sentences. 4.0 points)

3. Imagine that you are working at a clothing or grocery store, and answer the questions

below about inventory and merchandising for the store.

a. Describe at least two factors you could consider to help decide how much inventory to keep in stock of a particular item at the store. (1-4 sentences. 1.0 points)

b. If you were running the clothing or grocery store, which buying method would you prefer to use? Why? (1-4 sentences. 1.0 points)

c. If you were running the clothing or grocery store, which inventory control method would you prefer to use? Describe at least one, and explain why you would use it. (1-2 sentences. 1.0 points)

d. Describe an example of two products you could combine in a display in the store to show how they could work together. (1-2 sentences. 1.0 points)

4. List at least six things you would check for if you were asked to evaluate the workspace of an employee for ergonomics. (1-6 sentences. 3.0 points)