Who are Zipcar's competitors and how do their promotional and advertising efforts compare? Do competitors vary for each of Zipcar's distinct market segments? What transportation options are there for each of the three segments?

Zipcar's competitors and their promotional and advertising efforts compare is described below in details.

Explanation:

Zipcar's top competitors incorporate Uber, Car2go, Enterprise, FlightCar, GoGet, Curb, Getaround, Hubber, and Lyft. Together they generated more than 32.9 billion out of an expected 35.4 thousand workers. Zipcar’s wealth is estimated top three amongst the top ten competitors. The top ten competitors on an average 1.8 Billion. Zipcar has 555 workers and is placed fourth amongst the top ten competitors.

answer; balance sheets;

answer; rapid growth in buyer demand and high buyer switching cost;