Discuss how Zipcar is more a lifestyle brand than a travel brand, and what this means. How does this impact the company's promotional efforts? What solutions does Zipcar provide, and how does this make it a lifestyle brand?

Answer and Explanation:

When Zipcar presents itself as a lifestyle, it is showing that it will be something indispensable in the lives of its users, that it will change the way they see the transport of car ownership and that it will promote very positive changes in their lives. This concept establishes a more personal and emotional relationship between users and the company that can be very beneficial for both, especially for the company that can stimulate promotional efforts that stimulate this concept and promote customer loyalty and comfort.

Zipcar offers the use of cars, very inexpensively for people who will need the car for a few hours. This allows users to own a car whenever necessary, without having to pay for the entire process and economic investment that a car requires.

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