Business
Business, 22.02.2021 14:00, Harms

  As Marketing Director for Microsoft Asia evaluate why Microsoft’s failed its expansions into smart phones, Microsoft Mobile. Relate this failure to the concept of Competitive Advantage (Porter, 1980). Comment on Microsoft use of Nokia Brand Positioning strategy against Apple Inc. Compare the Points-of-Difference and Points-of-Parity of both companies. Suggest THREE (3) good areas of growth for Microsoft. ​

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