Assume that you are working for a manufacturing company in the United States that hopes to sell its products throughout the world You will likely encounter unique situations in different parts of the world that will be impacted by major trade agreements and organizations. By understanding which trade agreements and organizations impact your marketing environment in different countries, you will increase your chances for marketing success. International trade agreements, monetary unions, and organizations can impact substantially the environment in which a firm operates They can affect how easy it is for firms to enter a foreign market, what the currency exchange rate is between countries, and even what competition firms will encounter in the domestic market. Trade agreements and monetary unions facilitate the exchange of money and products across borders Match the appropriate trade agreement or organization to the marketing situation that would be impacted byt.
a. European Union
b. World Trade Organization
c. International Monetary Fund
d. DR-CAFTA
e. NAFTA
1. Increasing the number of products your company exports from the United States to Canada without tariffs that could hurt profits
2. Resolving an issue that involves rules of trade that are impacting your business as you try to increase distribution to several markets in Africa
3. Selling your products to an expanding middle class of consumers in Guatemala
4. Problems selling to Japanese consumers due to the instability of the exchange rate between American and Japanese currencies
5. Allowing your manufacturing plant in Spain to quickly reduce barriers in its efforts to market and sell products in France