Business, 08.02.2021 19:20, kaffolter25

Firms looking to expand globally must address how they plan to enter international markets. Once a company has developed a marketing plan that involves global expansion, they have five major strategic options for how to enter the global marketplace: exporting, licensing, franchising, joint venture, and direct investment. a. True
b. False

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Firms looking to expand globally must address how they plan to enter international markets. Once a c...