1.How does Cobley connect the ideas of brands and force? What is his point about brands? 2. Do consumers act in the ways that they say they do? Why or why not? What is the lesson for marketing in this?

3. Why do brands need to be careful about not making mistakes?

4. Do companies have control over their brands in today's world? Why or why not?

5. The video shows how physics can help improve marketing. Think of a specific insight or idea from a field other than business and discuss how this idea or insight could help you as an entrepreneur.

Identifying transactions national park tours co. is a travel agency. the nine transactions recorded by national park tours during may 2019, its first month of operations, are indicated in the following t accounts: cash (1) 75,000 (2) 900 (7) 8,150 (3) 1,600 (4) 6,280 (6) 2,700 (9) 2,500 accounts receivable (5) 12,300 (7) 8,150 supplies (2) 900 (8) 660 equipment (3) 8,000 accounts payable (6) 2,700 (3) 6,400 beth worley, capital (1) 75,000 beth worley, drawing (9) 2,500 fees earned (5) 12,300 operating expenses (4) 6,280 (8) 660 indicate for each debit and each credit (a) whether an asset, liability, owner's equity, drawing, revenue, or expense account was affected and (b) whether the account was increased (+) or decreased account debited account credited transaction type effect type effect (1) (2) (3) (4) (5) (6) (7) (8) (9)

Determine the fundamental ways in which the ncaa's ethics program failed to prevent the scandals at penn state, ohio state, and the university of alaska. support your response with one (1) example from each of these schools' scandals. examine the principal ways in which the leadership of the ncaa contributed to the ethical violations of penn state, ohio state, and the university of alaska. support your response with one (1) example from each of these schools' scandals.

Security prices are set by active market participants. which of the following is not a consequnce of this fact? a. the market price will be set by the buyer who can take best advantage of the asset. b. the price is set by the buyer willing to pay the highest price. c. superior information about an asset can increase its value by reducing its risk. d. market participants have a strong incentive to reveal private information about a security.