Better Mudder, the three-year-old mud race organization, has a goal of increasing its racing market share by 20% over the next year. It looks into how to accomplish this and discovers a low repeat runner rate. As it digs further it finds that three more mudding race organizations have started in the area this year. With increased competition, Better Mudder must change its new runner offerings and generate higher loyalty in current mudding participants. To identify this information, Better Mudder conducted a:

Situation analysis

Explanation:

SITUATION ANALYSIS can be defined as the type of analysis that is conducted to examine the impact of internal strength as well as the weakness that affect a company or organization inability to achieve their objective as well as the circumstances that a company or organization are unable to control that affected the decisions that the company or organization make reason been that SITUATION ANALYSIS help to Effectively analyzed or identified a business or an organization strength to achieve a desire outcome or result , their customers, including the organization environment as a whole which is why SITUATION ANALYSIS is paramount because it help to identify the root cause of a problem and how to overcome it just as in the case of Better Mudder.

Therefore based on the information given To identify this information, Better Mudder conducted a SITUATION ANALYSIS.

income increases, enabling consumers to buy more goods and services. ( c.)