On the long flight back from South Korea, Mike had plenty of time to reflect upon the challenges of his business trip that took him all around Asia. His goal to sell his company's state-of-the-art bicycle pump to several foreign firms certainly could have gone better. Although none of the companies he visited turned him down, only one agreed to place an order. Representatives from one Indonesian firm and two Chinese firms asked him when he planned to come again! As Mike reviewed his memories and notes, he wondered, "Didn't they realize the expense of these international trips?" Mike is experiencing Group of answer choices

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.