What is the primary reason that so many new businesses fail? ?

The reason why business fail is because they find it extremely hard to compete with the well known business. for example a man that opens up a buisiness that sells soap and decides to name the soap and company labbi but everyone goes to dove because it's more well known and been out for years and delivers high quality 

The answer is that the answer is and ik it is because the answer is false.

Answercustomer;