The competitive strategy of differentiation requires that a product or service must be: Price competitive. Always readily available. Produced at the lowest possible cost. Unique in some important way, in terms of features, innovation, service or quality. Marketed in different ways to different groups.

The competitive strategy of differentiation requires that a product or service must be:

Unique in some important way, in terms of features, innovation, service or quality.

Explanation:

Differentiation is one of the first four generic competitive strategies established by Michael Porter.  Others include Cost Leadership Strategy or Low-cost strategy, Differentiation strategy, Best-cost strategy, and Market-niche or focus strategy.  Differentiation strategy tries to distinguish or differentiate a product or service from other similar products offered by market competitors.

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