In a paragraph of 125 words, explain what database marketing is and its importance to the industry.

database marketing is understanding your customer database enough to make that data useful for your brand. The primary value of database marketing is that it enables a brand to communicate with customers so that they feel they're involved in a one-on-one conversation Database marketing is particularly useful for large firms, which have large customer bases that generate huge amounts of transaction data. The larger the initial data set, the more opportunities that exist to find groups of customers and/or prospects that can be reached with customized communication. forms of direct marketing, the most responsive customers to database marketing are those who have opted in to mailing lists—such as when an online shopper checks a box marked “Send me information on future promotions.”