Business, 17.12.2020 14:00, liptontea4
Drag the tiles to the correct boxes to complete the pairs.
Match each advertising testing method with the scenario that best portrays it.
1. Survey
2. one-on-one interview
3. consumer jury method
4. focus group
Karl has arranged for a discussion summit where a specific target group comes together to discuss a particular ad concept. These people can interact with one another and discuss their opinion about the ad concept. Their impression of the concept will help Karl generate new ideas.
George has created a couple of ads for his company and is exposing these ads to different groups of people. These groups of people will rate the ads. The company will choose the ad that gets the highest rating.
An advertiser individually asked several people some questions that helped the advertiser choose the most suitable media space to reach its target consumer segment. This also helped the advertiser look at its customers’ issues and needs.
A certain number of consumers answered a few questions. The advertiser then aggregated the responses to help generate new ideas based on its target market.
Answers: 2
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Match each advertising testing method wi...
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