Visit California is responsible for promoting tourism in the state and recently ran a successful ad called "Average Joes" to share lifestyle attributes that are popular there. This an example of which type of advertising? a. reminder institutional
b. competitive institutional
c. pioneering institutional
d. product advocacy
e. product differentiation

a. reminder institutional

Explanation:

The reminder institutional advertising is the advertising in which the entity tries for building the goodwill or the reputation for its entity rather doing the promotion of the company goods and services

Since in the question it is mentioned that the Visit California is responsible for  tourism promoting and in the present time they run an add i.e. successful that called the average Joes

So as per this, the option a is correct as it remind the people about this ad

answer; ///global;