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Business, 30.11.2020 17:50, kassimh495
There are vast differences in local market needs in the consumer soft drink business around the world. TwinFold Media, a Canadian multinational advertising agency, specializes in the soft drink industry and uses a geocentric staffing approach. What advantage would the company gain by using this approach?
a. It allows all key management positions of a firm and its subsidiaries to be filled by parent country nationals.
b. It requires minimal documentation for hiring foreign nationals.
c. it tends to reduce cultural myopia and enhance local responsiveness.
d. It reduces the costs of value creation.
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Answers: 3
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