Why might a small company with limited resources NOT want to use the DAGMAR approach to setting objectives?A) DAGMAR does not support the use of communications objectives. B) DAGMAR requires managers to use more subjectivity in setting objectives than other methods. C) Small companies are unlikely to want to spend money on marketing research to develop benchmark measures and track advertising effects. D) Small companies often cannot identify their real target audience. E) All of the above are reasons why a small company with limited resources may not want to use the DAGMAR approach to setting objectives.

For each of the following cases determine the ending balance in the inventory account. (hint: first, determine the total cost of inventory available for sale. next, subtract the cost of the inventory sold to arrive at the ending balance.)a. jill’s dress shop had a beginning balance in its inventory account of $40,000. during the accounting period jill’s purchased $75,000 of inventory, returned $5,000 of inventory, and obtained $750 of purchases discounts. jill’s incurred $1,000 of transportation-in cost and $600 of transportation-out cost. salaries of sales personnel amounted to $31,000. administrative expenses amounted to $35,600. cost of goods sold amounted to $82,300.b. ken’s bait shop had a beginning balance in its inventory account of $8,000. during the accounting period ken’s purchased $36,900 of inventory, obtained $1,200 of purchases allowances, and received $360 of purchases discounts. sales discounts amounted to $640. ken’s incurred $900 of transportation-in cost and $260 of transportation-out cost. selling and administrative cost amounted to $12,300. cost of goods sold amounted to $33,900.a& b. cost of goods avaliable for sale? ending inventory?