Business
Business, 18.11.2020 17:10, tiwaribianca475

Kim's Kayak Tours identified active retirees living in the retirement community nearby as one of her potential target markets. She knows she can tailor her service and marketing message to the schedules and interests of this audience. What are some ways this business can differentiate itself from direct and indirect competitors? How will Kim evaluate the attractiveness of this segment?

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Kim's Kayak Tours identified active retirees living in the retirement community nearby as one of her...

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