How to Get Your Ideas to Spread 1. Do you agree with the speaker that most traditional advertisements, such as
television commercials, are usually ignored these days? Explain. Yes, because
now there are new social media apps and don't have to be patient to watch
commercials. |
2. What is otaku? According to the speaker, how does otaku help marketers?
3. What is Seth Godin's overall message to companies?
4. What is his overall message to marketers?
5. According to Godin, what is the riskiest thing contemporary companies and
marketers can do?
I

Identify which of the twelve basic functions listed below fit the description given.

Melissa is a very generous single woman. before this year, she had given over $11,400,000 in taxable gifts over the years and has completely exhausted her applicable credit amount. in the current year, melissa gave her daughter riley $100,000 and promptly filed her gift tax return. melissa did not make any other gifts this year. how much gift tax must riley pay the irs because of this transaction?

Lambert manufacturing has $100,000 to invest in either project a or project b. the following data are available on these projects (ignore income taxes.): project a project b cost of equipment needed now $100,000 $60,000 working capital investment needed now - $40,000 annual cash operating inflows $40,000 $35,000 salvage value of equipment in 6 years $10,000 - both projects will have a useful life of 6 years and the total cost approach to net present value analysis. at the end of 6 years, the working capital investment will be released for use elsewhere. lambert's required rate of return is 14%. the net present value of project b is: