Review that follow about International Marketing: CASE 3-7 Gillette: The 11-Cent Razor, India, and Reverse Innovation:1. Describe the razor-and-blades business model. 2. How and why do US razor consumers differ from razor consumers in India? 3. How did Gillette’s product development process differ for the Gillette Guard when compared to its previous product development processes? 4. Should Gillette release the Gillette Guard in the US? Should it release the product in other low income countries besides India?

Classifying inflows and outflows of cash classify each of the following items as an inflow (i) or an outflow (o) of cash, or as neither (n). lg 2 lg 2 item change ($) item change ($) cash +100 accounts receivable −700 accounts payable −1,000 net profits +600 notes payable +500 depreciation +100 long-term debt −2,000 repurchase of stock +600 inventory +200 cash dividends +800 fixed assets +400 sale of stock +1,000

The leading producer of cell phone backup batteries, jumpstart, has achieved great success because they produce high-quality battery backups that are not too expensive. even so, another company that produces lower-quality batteries at the same price has also achieved some success, but not as much as jumpstart. also, in general, the price of backup batteries has declined because of economies of scale and learning. in addition, jumpstart has added complementary assets, such as a carrying case. considering all of these factors, the backup battery industry is most likely in the introduction stage. growth stage. shakeout stage. maturity stage.

Find a company that has followed a strong strategic direction- state that generic strategy and the back-up points to support your position.