Business, 04.11.2020 04:50, Randomkid0973

The Edison Awards recognize firms that have developed innovative new products or services. Visit the 2020 Edison Best New Product Award Winners by clicking on this Edison Awards link. 1. Select one of the 2020 award winners that has both a “View Website” and a “View Video” link. Review both the website and the video. Give a brief introduction to the product/service you selected. Identify the innovation category it is in.

2. To be successful, a “product” must by definition “create value.” Clearly explain what value you think your Edison award winning product/service provides. How is it better than what is currently used/done?

3. Discuss your thoughts regarding the other three aspects of the marketing mix for your Edison award winning product/service including, (1) where you would sell it, (2) how you would price it, and (3) how you would promote it.

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The Edison Awards recognize firms that have developed innovative new products or services. Visit the...