Critical Thinking Questions 1. Which do you think creates more of a challenge for marketers, multiculturalism or

multigenerationalism? Explain.

2. Why do you think brand advocates willingly promote companies via social media? Explain.

3. Do you agree that our society is more of a melting pot where our cultures influence and

change one another or are we more of a tossed salad where different cultures coexist but

remain independent from one another? How does this affect the job of a marketer or

advertiser? Explain

4. Do you think business practices will become standardized across cultures as the global

marketplace continues to flourish? Why or why not?

5. Describe a generation gap that affects you personally.