If marketers were grouping you, what categories do you think they would use? Where would you fit in the demographic, geographic, behavioral, and psychographic segments? Are you a middle-income, East-coast, brand-loyal trendsetter? Or, perhaps, a high-income, Southern, occasion-buying collector?

Take a few minutes to examine your unique characteristics. How are you similar to your family members and friends? In what ways are you different? How do you think your similarities and differences affect your purchase decisions?

Now, ask yourself what you think marketers would do to target you—if they knew what you know.