In the idea screening stage, companies assess new offerings by determining . Group of answer choices

if the product cost more during idea generation than expected

if the product fits with the image and corporate strategy

the product’s features

the product’s specifications

if the product works as it is supposed to

Which of the following statements is incorrect? select one: a. personal creditors have first claim on partnership assets. b. partnerships are subject to dual taxation. c. no law requires partners to create a written partnership agreement, but it's smart to do so. d. partnership has limited life and unlimited liability.

Why is the type of product sold in an industry an important characteristic? a firm that can differentiate its product from that of rivals may be able to charge a higher price for a superior product. a firm that sells intangible goods is usually considered a monopoly. service industries cannot differentiate their products, which makes it easy for new firms to enter the industry. expensive products are usually sold by perfectly competitive firms.

Craig complained to his friend jess that a class was too hard and he believed that the teacher was not being fair with his grading standards. jess replied, "craig, you really have an attitude problem." what is the relationship between the manner that the term attitude is used in common conversation and the how it is defined in consumer behavior? there is no relationship. common usage is not the same as attitudes as seen by the researchers who study consumer behavior. the term attitude is widely used in popular culture in much the same way it is used in studying consumer behavior. they are different in that popular culture does not recognize that attitudes are temporary. otherwise the usage is the same. they are similar except that popular culture assumes that attitudes are related to beliefs, and research scientists have shown that there is no such relationship.