selecting a set of brands and then considering when and where to buy describes which of the following types of purchase behavior

The type of the purchase behavior is Dissonance-reducing buying behavior

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Dissonance-reducing buying behavior

Explanation:

In the Dissonance-reducing buying behavior, the customer is highly involved engaged in the purchasing process. However, the customer has a difficult time differentiating between the available brands. Customers have limited brands to choose from, with minimum differences among the brands.

Due to similarities between brands, and a shortage in variety, the customer does not conduct a lot of research. The customer's decision is based on budget limitation and product availability.

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