Business
Business, 18.10.2020 21:01, LuchaPug

A company’s position statement claims it conveniently offers its travel pillow product to busy travelers. Customers are very pleased with the pillow’s features but usually need a pillow quickly, and the pillow is not available in any airport stores. It is only available online. What part of the marketing mix is misaligned with the company’s position strategy?

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A company’s position statement claims it conveniently offers its travel pillow product to busy trave...

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