Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement, which follows:Sales $1,584,000Variable expenses $610,020Contribution margin $973,980Fixed expenses $1.071,000Net operating income (loss) $(97,020)In an effort to isolate the problem, the president has asked for an income statement segmented by division. Accordingly, the Accounting Department has developed the following information:East DivisionSales $434,000Variable expenses as a percentage of sales 53%Traceable fixed expenses $261,000Central DivisionSales $650,000Variable expenses as a percentage of sales 20%Traceable fixed expenses $357,000West DivisionSales $500,000Variable expenses as a percentage of sales 50%Traceable fixed expenses $204,0001. Prepare a contribution format income statement segmented by divisions, as desired by the president.2-a. As a result of a marketing study, the president believes that sales in the West Division could be increased by 14% if monthly advertising in that division were increased by $29,000. Calculate the incremental net operating income.2-b. Would you recommend the increased advertising?

Required 1.

Contribution format income statement

                                                                 East              Central             West

Division Sales                                    $434,000         $650,000      $500,000

Less Variable Expenses                  ($230,020)        ($130,000)     ($250,000)

Controllable Contribution                 $203,980         $520,000      $250,000

Less Controllable Fixed Costs :

Traceable fixed expenses                ($261,000)       ($357,000)     ($204,000)

Controllable Profit/(Loss)                    ($57,020)        $163,000          $46,000

Required 2.

2a. Calculation of Incremental Net Income - West Division

Incremental Sales ($500,000 × 14%)                         $70,000

Less Incremental Variable Expenses                       ($29,000)

Incremental Contribution                                            $41,000

Less Incremental Fixed Expenses                                       $0

Incremental Net Income/ (loss)                                   $41,000

2b. Recommendation

Yes. The Increase in advertising is bringing a positive contribution towards the Company`s loss.

Explanation:

The Company`s loss will reduce by $41,000 to ($56,020) due to increase in advertising.

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