Business, 15.10.2020 08:01, luey7990

You've selected the product strategies for the shake, you need to decide on a pricing strategy. The meal replacement market is very crowded with competitors. Therefore, In Fine Fettle must consider the competition's prices when setting the price for its new product. A market analysis reveals that most ready-made meal replacement shakes sell for between $2 and $4 per shake. Keep your target market and product decisions in mind as you consider your pricing options. a. Above-market: In Fine Fettle will offer its turmeric shake for $4.50 per shake, which is above the market average.
b. Below-market: In Fine Fettle will offer its turmeric shake for $1.50 per shake, which is below the market average.
c. At-market: In Fine Fettle will offer its turmeric shake for $3.00 per shake, which is at the market average.

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You've selected the product strategies for the shake, you need to decide on a pricing strategy. The...