Larry's car had a tune-up, and the mechanic told him it's going to need a new timing belt at the next scheduled maintenance. Larry
decides to sell the car, and tells the buyer that the maintenance
is up to date. This is
O Ethical because it is technically the truth
Ethical because it's the buyers responsibility to check out
the car
O Unethical because Larry is hiding something important
Illegal because Larry cannot hide information during a
negotiation
Moo

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.