Business
Business, 05.10.2020 01:01, andybiersack154

For technology-based ventures, sometimes innovation results from recognizing an unsatisfied need in the marketplace, such as with the development of high-speed internet to replace slower dial-up modem access. Other times companies develop a new product because they can even if there is no recognizable need in the marketplace, such as a software developer releasing an updated program every few months. Explain why the first situation is commonly referred to as "market pull" and the second situation is "technology push". What are the pros and cons to each situation? What risk(s) and reward(s) might each have?

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