Congratulations! You have been hired to work in advertising for a large firm whose products are used by millions, including millennials and older adults. Your first task is to consider advertising options. Your company can purchase two types of ads: social media ads and print newspaper ads. Each social media ad will reach 60 millennials and 20 older adults. Each print newspaper ad will reach 10 millennials and 20 older adults.
The cost for a social media ad is $88, and the cost for a print newspaper ad is $44. There is no overlap between the ads, meaning that social media ads are not seen by the same people who see print newspaper ads, and vice versa. Your advertising budget is $88.000.
If you spend your entire budget on social media ads, your ads will reach millennials and older adults.
If you spend your entire budget on print newspaper ads, your ads will reach millennials and older adults.
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