Business
Business, 10.09.2020 04:01, lattimore12

Dunkin’ Donuts made a strategic decision to make its business about the coffee, not just the donuts. What are the risks when a company that is so closely identified with one product (it’s in their name!) decides to change its focus to a different product? What marketing strategies can help reduce the risks and increase the probability of success?

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Dunkin’ Donuts made a strategic decision to make its business about the coffee, not just the donuts....

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