The Clean ’n Green recycling company identified 150 apartment complexes (worth~$500K annually in potential contracts) that don’t offer recycling for tenants even though tenants have requested the service. A recent change in city laws mandates that large apartment complexes must recycle. The city is offering a subsidy to cover the first two years of a recycling service to ensure the law can be met. Clean ’n Green has not contacted the complex owners yet. Which one of the criteria for defining a potential market is missing from this analysis?
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