Business, 09.09.2020 18:01, katrinadoughty9356
Unit 1: Marketing Basics Basics of Marketing β’ β a group of customers who share common wants and needs, and who have the ability to purchase the product β’ Marketing is the process of creating, , and presenting a product to meet the wants and needs of consumers. β’ Businesses need to know their customersβ wants and needs in order to make a profit β β’ β businesses do detailed research on markets to find and analyze potential customers in their market. Functions of Marketing β’ β moving goods and services from one place to another (transport of the goods) β’ β money part of the business β’ Marketing Information Management β and about the market β’ β decisions on what price to charge for a product in order to make a profit β’ Product/Service Management β obtaining information, , and maintaining products β’ β communication through any type of media to get a product out and into the hands of the public β’ β retailers or the business-to-business market that provides customers with goods and services The Four Pβs of Marketing Promotion β’ Advertising β’ Discounts in the form of coupons, rebates, and sales. β’ β’ Publicity o Through public relations o News stories on TV, in newspapers, the Internet, or in magazines o Marketing Research β’ Gathering and about consumers to determine what kinds of goods and services to produce. β’ Marketing researchers use o Surveys o o Databases o The Census β’ Marketers analyze and categorize their markets by . β’ Demographics β facts about the population in terms of age, gender, , income, and. Advertising Media β’ Advertisers use wit, wisdom, and to get consumerβs attention. β’ Advertising β the paid, form of communication that businesses use to promote their products. β’ Using catchy is one way to promote a product. β’ -means of communication such as TV, radio, the Internet, or newspapers. Print Media β’ Uses writing and pictures to communicate its product. β’ Newspapers β’ Magazines β’ Advertising β ads sent by mail to peopleβs homes β’ Directory Advertising β mostly of phone books, useful for advertisers β’ Outdoor Advertising β β’ Advertising β posters placed on the sides of buses, in subway stations, inside trains, and at airports. Broadcast Media β’ The most effective means of advertising β’ β most effective because it combines sounds, images, and motion β’ β a TV program usually about 30 minutes long made to advertise a product β’ β not as effective because it doesnβt use images β’ Webcasting β like a TV or radio broadcast, but it is sent and received over the web Cyber Ads β’ Ads that appear on the Internet β’ Displayed like magazine ads rather than broadcast like TV ads (webcast) o β appear for a few seconds when you first log onto the Internet or when you click on a site o Ads β displayed across the top or bottom of the screen and remain there o Ads β appear at the left or right of the screen and can be printed for future reference β’ Advantages o Can be sent directly to people on mailing lists o Consumers can look up businesses easily on the Internet o Can be displayed in public like a billboard on large computer screens o Pull the Marketing Terms PP and write the definition for the following words: Target Market Market Segment Some common ways of grouping into market segments include: Demographics β Geographics β Psychographics β Buying patterns β Marketing Marketing Plan Marketing Mix
Answers: 1
Business, 22.06.2019 23:30, bellamyciana
Part 1: interview at least three different people you know that fall within three age ranges (25-35), (36-50), and (51-70) year of age. ask each person you interview if they have life insurance (term, whole life etc.) and health insurance. ask what factors influenced their decision to buy or not the insurance coverage? report your findings to this assignment. specify who the people were that you spoke with.\
Answers: 3
Business, 23.06.2019 02:00, christiannpettyy
Donna and gary are involved in an automobile accident. gary initiates a lawsuit against donna by filing a complaint. if donna files a motion to dismiss, she is asserting that
Answers: 1
Business, 23.06.2019 02:00, sunflowerdaisy35
Which of the statements is true about the values recorded in the balance sheet of a firm?
Answers: 2
Unit 1: Marketing Basics Basics of Marketing β’ β a group of customers who share common wants and ne...
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