Unlike tangible goods, virtually all services are susceptible to inconsistency and variations in quality. Why is this so?A) Because services depend on people for their delivery. B) Because services cannot be managed due to their intangibility. C) Because services are extremely time-and-place dependent. D) Because service marketers cut corners to reduce expenses. E) Because service marketers make unrealistic promises to customers.

A) Because services depend on people for their delivery.

Explanation:

Given that the same or similar type of services are or can be carried out by various personnel, and the level of quality of the rendered services is dependent on the skills and professionalism of the person who rendered such services.

Hence, Unlike tangible goods, virtually all services are susceptible to inconsistency and variations in quality, because services depend on people for their delivery.

Therefore, the right answer is Option A. the

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