Culture is an integral part of any organization. Please define culture, how is it created, and give three examples of companies with strong culture and explain how it is a competitive advantage for them. g

Explanation:

An organization's culture shows the proper way that employees are expected to behave in an organization. Organizational culture is made up of values and shared beliefs which have been put in place by the leaders and then passed across to employees.

Organization cultures are created by several factors, such as founders preferences and values, goals, industry demands, and assumptions and maintained through leadership, employee onboarding, and reward system of the organization.

Examples of companies with strong organizational culture are:

• ‍Netflix: is a leading technology companies that is known worldwide. Netflix sets the highest standards for their employees. Standards are maintained by rewarding high performers.

• Google: ‍Google is an icon that most companies look up to. They give financial bonuses, free meals, employee social gatherings, gyms, parks, a dog-friendly environment etc. Google recruits the best hand and employees are motivated to work harder.

• Twitter: Twitter has a team-orientated environment and the employees enjoy rooftop meetings, health and fitness classes, friendly environment and continued education. Employees of Twitter believe that the work done by them matters and thus tends to aid productivity.

The company culture is a competitive advantage to these companies as it helps to improve employee retention, gives them a brand identity and also inspire the workers to work harder and achieve more.